Privacy Policy

1. Introduction

Transforming Lives Pte Ltd ("we", "us", or "our") operates the website parentfirstadhdlater.com (the "Website") in connection with the publication and promotion of the book Parent First, ADHD Later.

We are committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore. This Privacy Policy explains what personal data we collect, how we use it, and your rights in relation to it.

2. Data Controller

The data controller responsible for your personal data is:

3. Personal Data We Collect

We may collect the following categories of personal data:

• Reader feedback and reviews — Name, role (e.g., parent, educator), star rating, and written review submitted voluntarily through our Google Form at bit.ly/readerfeedbackform.
• Contact information — Email address if you contact us directly via email.
• Usage data — Anonymous analytics data such as pages visited, time on site, and browser type, collected through website analytics tools. This data does not identify you personally.

We do not collect sensitive personal data such as NRIC numbers, financial information, or health records through this Website.

4. Purpose of Collection and Use

We collect and use your personal data for the following purposes:

• To display approved reader reviews and testimonials on the Website (with your consent).
• To respond to your enquiries or feedback submitted via email.
• To improve the Website's content and user experience using anonymised analytics.
• To promote the book through our social media channels, where you have provided a review for publication.

We will not use your personal data for purposes other than those stated above without your prior consent, unless required by law.

5. Consent

By submitting a review through our Google Form, you consent to us collecting, using, and publishing your name and review on this Website and our social media channels. You may withdraw your consent at any time by contacting us at [email protected].

Withdrawal of consent will not affect the lawfulness of any use of your personal data prior to the withdrawal.

6. Disclosure of Personal Data

We do not sell, rent, or trade your personal data to third parties. We may share your personal data with:

• Google LLC — as the provider of Google Forms and Google Analytics, which process data in accordance with Google's Privacy Policy.
• Service providers — trusted third parties who assist us in operating the Website, subject to confidentiality obligations.
• Regulatory authorities — where required by Singapore law or a court order.

7. Retention of Personal Data

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Reader reviews published on the Website will be retained for the duration the Website is active. You may request removal of your review at any time.

8. Protection of Personal Data

We implement reasonable security arrangements to protect your personal data from unauthorised access, collection, use, disclosure, copying, modification, or disposal. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Your Rights Under the PDPA

Under the PDPA, you have the right to:

• Access — Request access to the personal data we hold about you.
• Correction — Request correction of any inaccurate or incomplete personal data.
• Withdrawal of consent — Withdraw consent for the collection, use, or disclosure of your personal data.
• Data portability — Request a copy of your personal data in a commonly used machine-readable format (where applicable under the PDPA).

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

10. Third-Party Links

This Website contains links to external websites, including Google Forms, social media platforms (Facebook, Instagram, LinkedIn, WhatsApp), and partner organisations. We are not responsible for the privacy practices of these third-party sites and encourage you to review their respective privacy policies.

11. Cookies and Analytics

This Website may use cookies and similar technologies to improve your browsing experience and collect anonymous usage statistics. You may disable cookies through your browser settings; however, this may affect the functionality of certain features on the Website.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically. Continued use of the Website after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, please contact our Data Protection Officer:

You also have the right to lodge a complaint with the Personal Data Protection Commission (PDPC) of Singapore at www.pdpc.gov.sg.